Fashion World Tokyo, its exterior may have decreased but there was internal stability.
"Lologem" captivated the Japanese buyer at once by introducing a service that allows users to purchase products after wearing jewelry virtually on a mobile app. "They appreciated the fact that consumers can try on jewelry virtually as if in real life, measure the ring size, and even buy the products online," said Lologem CEO Kim Hanul. She adds, "I am confident that the value of trying on jewelry virtually will bring about an innovative change in the online jewelry market."
